July 6th to 12th, nationwide.
We combed through a series of Google Trends data for the last 12 months, looking at searches in the “Apartments & Residential Rentals” category, focused on queries specifically related to the rental industry and apartments.
What does this mean for renters?
If you’re looking to rent, search early! You may end up with a better deal, or your first-choice apartment, by looking for a place a little bit earlier, even if it means an extra week or two of overlapping leases. As you can see, even just a week prior, there are markedly less people searching for rentals.
What does this mean for landlords?
For landlords, July 6-12th may be an ideal time to list your vacant units (of course, it doesn’t hurt to list a littler earlier, too). You may have the opportunity to choose from a wider pool of qualified applicants, or even experiment with your rental prices.
What about popular metro areas?
|Metro||Most Popular Week|
|Chicago||July 27-August 2|
|Detroit||July 27-August 9|
|Los Angeles||August 3-9|
|Miami||March 30-April 5|
|New Orleans||July 20-26|
|New York||July 27-August 2|
|San Francisco||July 6-12|
|Washington, D.C.||June 1-7|
Miami is a surprising outlier, and the earliest in the year. Most people there are searching for apartments in the spring, possibly because the weather is better, or they may be doing last-minute searches for spring break rentals.